Bedding Buying Guide | Designers Guild


As a signifier of quality, thread count is an important term to be aware of when buying bed linen. Quite simply, the higher the thread count the higher the quality. Thread count itself refers to the number of threads in one square inch of fabric – it applies to the warp and weft of each woven thread. Our cotton Astor Bed Linen, boasts a 400 thread count and our Bryant White Bed Linen has an impeccable 800 thread count so you can rest assured of a perfect night’s sleep.


Wonderfully breathable, versatile and incredibly durable – cotton is the most widely used fibre for bed linen. Whether printed or plain, it's the definition of timeless elegance.

Linen is one of the world’s oldest natural fabrics and is coveted for its smooth, crisp qualities. It very cleverly helps to keep you warm in Winter and cool in Summer with its beautiful slubby texture. Linen is luxurious and relaxed simultaneously, with no need for pressing – a contemporary and modern solution that is naturally stylish in any setting.


Biella Peony & Pale Rose Bed Linen

Wonderful bed linen in reversible 100% pure linen, here in rich tones of peony & pale rose. Washed linen gives this bedding softness and a beautiful, relaxed quality. No need for pressing, this fabulous luxurious bed linen will look naturally stylish in any setting.

Shinsha Blossom Bed Linen

Delicate and expressive cerise hued cherry blossom trails delicately towards a shaded and dappled ground. This wistful floral bed linen design is digitally printed onto luxurious 300 thread count percale. Oxford and standard pillowcases finished with a chocolate trim detail and paired with a soft neutral texture. OEKO-TEX« Standard 100 approved for added confidence.

Loweswater Willow Bed Linen

Created with pure GOTS certified organic cotton in a crisp 300 thread count this stunning range of bed linen is overdyed in sublime shades inspired by nature. Our organic plain dye cotton bedding is softly crushed by the dying and washing process creating a contemporary relaxed feel for your bedroom scheme. Oeko-tex 100 certified for added confidence that no harmful substances were used in the creation of this range to protect you and your environment. In plastic free reusable fabric bags this organic cotton range is available as duvet cover sets - Single duvets come with 1 x Standard pillowcases Double King and Super King come with 2 x standard pillowcases. Fitted sheets in Single Double King and Super King with extra deep pocket. Standard pillowcases also sold separately in pairs.

Achara Azure Bed Linen

This statement bed linen design features a graphic rendering of textured painterly shapes in shades of azure cobalt and green. This stylish graphic bed is digitally printed onto 300 thread count percale with a textural pattern on the reverse. Oxford and standard pillowcases are finished with a turquoise trim detail. OEKO-TEX« Standard 100 approved for added confidence.


To ensure that your bed linen stays crisp and beautiful wash after wash:

-It is advisable to wash new sheets before putting them on the bed for the first time.

-Always wash dark colours separately.

-For most 100% cotton bed linen we recommend to wash at 40ºC and do not leave in the machine overnight, as fading may appear along crease lines.

-Always follow the washing instructions on the label. Commercial soap powders and detergents may be safely used but avoid detergents containing bleach or optical brighteners as they break down fabric fibres and cause colours to fade.

-Tumble dry but avoid overdrying as it causes wrinkles to set.


Small Rectangular Small Square Oxford/Standard Euro
Pillowcase 40 x 30 cm 40 x 40 cm 50 x 75 cm 65 x 65 cm
Single Single/Double Double Double/King King Superking
Duvet Cover 135 x 200 cm --- 200 x 200 cm --- 230 x 230 cm 260 x 220 cm
Flat Sheet --- 180 x 275 cm --- 250 x 275 cm --- ---
Fitted Sheet 90 x 190 cm --- 135 x 190 cm --- 150 x 200 cm 180 x 200 cm

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