Pure and simple

White is so much more than just an easy, default neutral. It is a colour in its own right and can open up a space, hide architectural quirks and at a stroke adds a purity and simplicity that is timeless. It provides the perfect backdrop to strong, bright colours and adds a crisp graphic finish to softer shades. However beware, whites can clash and appear cold or sterile. Ensure you are using the right tone of white to work in your space and palette. And don’t forget, other colours and light will have an affect on how the white you choose is perceived so make sure you are using the right tone to get the affect you are after.


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