Tricia Guild founded Designers Guild, whilst searching for textiles to decorate with.
By recolouring a collection of Indian hand-blocked printed textiles, the first collection was born.
The store on the King's Road opened with the first collection of fabrics, also selling ceramics & furniture.
It was more than just a store. It was an environment and a concept.
Watercolour, Spatter
Tricia Guild started working with artists such as Kaffe Fassett, Lilian Delavoryas, Janice Tchalenko and others.
Rags, Tatters
Tricia Guild's first book is published - 'Soft Furnishings'.
Angles, Moonshine, Rough Diamond, Doubleglaze
Natural Classics, Anemone, Cotton Twist
Chintz Classics, Trees, Blossom, Gardenia, Textures, Flowers
Designers Guild: Wildflower, Howard Hodgkin, Ornamental Garden, Watergarden, Waterleaf
Howard Hodgkin: Large Flowers
Tricia Guild's brother Simon Jeffreys, who has a degree in Business Studies and Chartered Accountancy, joined the company in partnership with Tricia Guild as Chief Executive from the corporate finance division of international consultants Coopers and Lybrand (later PwC).
Tricia Guild worked with Howard Hodgkin on the celebrated enormous tulip fabrics 'Large Flowers'
Tricia Guild's second book is published – ‘Designing with Flowers'
Filigree, Spring Flower, Plains, Grandiflora, Gesso
Maypole, Tapisserie, Tapestry Leaves, Cassia, Damas Fleuri, Filigrana
Tricia Guild's third book is published – 'Design and Detail'
Designers Guild: Oriental Flowers, Impressions du Midi, Castellane, Il Veneto, Vicenza, Torcello
Designers Guild Kids: Merry-go-Round
The first Designers Guild office outside London opened in Munich.
The launch of the very first Designers Guild Kid's collection, one of the first companies to design a collection exclusively for children's rooms
- 'Merry-go-Round'
Tricia Guild's fourth book is published – 'Design a Garden'
Tricia Guild is awarded with the 'Textile Institute Gold Medal' for her outstanding contribution to International Textiles, U.K.
Summer House, Passariano, Bokhara, Kashgar, Astrakhan
While the U.K. was in recession, Designers Guild focused on expanding overseas.
Tricia Guild's fifth book is published – 'New Soft Furnishings'
Mardi Gras, Marquetry, Abracadabra, Pergamena, Chazelles, Tarsus, Nantua, Cartiglio, Cushma Trimmings, Vinchina Cushions, Firefly
The first trimmings collection is launched with ‘Cushma’
The company is awarded the Queen's Award for Export Achievement.
Still Life, The Melon Patch, Harvest, Orissa, Jalna, Japonica, Katibo, Tindall, Amhara
First Upholstery Collection launched.
Tricia Guild's sixth book is published – 'Tricia Guild on Colour'
The company is recognised and awarded with 'The Export Award for Smaller Businesses'
Santa Margherita, Mahé, Puntino, Kusumam, Jalapuri, Lalitha, Kalamkari
A new Head Office in Olaf Street, London opened.
The Paris Office and showroom opened.
Tricia Guild is awarded an Honorary Fellowship from the Royal College of Art, London, as well as an Honorary Master of Arts Degree from Winchester School of Art, U.K.
Toy Box, Gouache, Phulkari, Sujani, Kaffe's Pots and new upholstery
Tricia Guild's seventh book is published – 'Tricia Guild's Painted Country'
Designers Guild is a winner of the European Community Design prize.
Mei P'ing, Milford, Tullow, Tirupati, Sakumari, Saffa, Kashipur, Orientalis, Jhati, Tianjun
The launch of the Bed & Bath Division with a range of bedlinen, blankets and towels.
Recognised with the award 'Excellence de la Maison' for bedlinen, by Marie Claire Maison Magazine, France.
Isika, Hopscotch, Pushpa, Dalton, Marquetry II, Brera, Oola, Karahana, Artemisia, Palazzo, Ryoshi, Diagonale, Palatino, Borghese, Vercelli
A new 66,000 sq ft Production and Distribution Centre in West London opens.
The expansion of the flagship showrooms in London, which sell a total DG look with a Showroom devoted entirely to fabrics, wallcoverings, furniture & paint and the Homestore offering a dynamic and constantly changing range of essential items for the modern home from furniture, bedlinen and bath accessories to ceramics and kitchenware.
The licensing division has become a growing part of the business: varying from upholstered furniture, a range of bedlinen, towels, blankets, rugs, personal organisers, luggage, carpets, giftwrap and other paper products to an expanding collection of DG paint, all in perfect harmony with the fabric and wallpaper.
A softer more muted colour palette was introduced.
Tricia Guild's eighth book is published – 'Tricia Guild in Town'.
The company is awarded the Queen's Award for Export Achievement.
Salsa, Granita, Bakhia, Ottavia, Emerson, Arklow, Patadar, Allerby, Rajkot, Tamarind, Ashrafi,Nyamati, Jalaja
Tablelinen launched.
The Milan Office opens.
The company is awarded the Home Tex Design Award, U.S.A.
Tiddlywink, Damascena, Solferino, Manjeri, Bergamo, Candassa, Tassi, Tafta, Mandriola, Torridon
The launch of the first Designers Guild paint collection.
Tricia Guild's ninth book is published – 'Cut Flowers'
Quanjin, Broadcloth, Kells, Passiflora, Kutru Trimmings, Peshkir, Canareggio, Batiste, Orani, Velluto, Veryan
Personal Organisers collection launched.
Tricia Guild's tenth book is published – 'White Hot'.
Tricia Guild is awarded an Honorary Degree of Doctor of Technology, from Loughborough University, U.K.
La Désirade Fabrics and Wallpapers, Bindi, Cats Chorus, Mistral, Brera, Kepala Fabrics and Wallpapers, Makasar, Fiesole, Parioli, Serang
New Designers Guild luggage range launched.
New Carpet range launched.
Mail order catalogue At Home launched.
Emily Todhunter brand launched Tuileries Fabrics and Wallpapers.
Designers Guild: Pontalba Fabrics and Wallpapers, Izapa, Estrêla, On Your Marks, Zandanechi Prints, Colour Book Wallpapers, Cozenza silks, Nurata weaves, New furniture designs launched, New carpets and tufted rugs, Tablelinen
William Yeoward: Notebook
The William Yeoward brand is added to the company’s portfolio with the 'Notebook' fabric collection
Two new mail order catalogues At Home and Designers Guild Kids.
Designers Guild: Cristobal Fabrics and Wallpapers, Habanera, Tejeda, Over the Moon, Inessa, Pavlovsk, Trezzini
William Yeoward: Sketchbook
William Yeoward Fabric & Wallpaper second collection Sketchbook.
Tricia Guild's eleventh book is published - 'Think Pink'.
Designers Guild is recognised with the Elle Decoration International Design Award for Best Fabric, Italy.
Imari, Shibori Weaves, Masuda Weaves, Mezzola Stripe, China Rose, Saraceno, Shibori Wallpaper, Rosalina
The company moves to brand new purpose built Headquarters in London, W10.
Elle Decoration USA award the company with Elle Decoration Best Wallpaper.
Mirabeau, Rousillon, Veran, Bokashi Outdoor, Hide&Seek, Companions, Chinon, Naturally, New Paint Collection, Rugs, Amaranth, Ombrione, Coromandel, Varese, Mezzola Twill and Tweed. Arezzo Wallpaper, Mantova, Mezzola Maggiore, Breganze
Fragrant Home collection launched with three scents: First flower, Green Fig and Waterleaf.
The launch of the first Designers Guild rug collection, which is added to each season with new designs
Tricia Guild's twelfth book is published – 'Private View'
SPRING / SUMMER 2005
Cherry Orchard Fabric and Wallpaper, Cherry Orchard Braids, Merindol Weaves, Banon Printed Stripes, Mezzola Bellusco, Cabannes Outdoor
AUTUMN / WINTER 2005
Samarkand Prints, Brocatelle Weaves, Bukhara Flock Prints, Ruzzini, Focsari Silks, Bukhara Flock Prints, Callian Fabrics and Wallpaper, Pallanza Textured Plains and Bukhara Wallpapers
New Fragrant Home products: Shanghai Rose and Summer Vine.
SPRING / SUMMER 2006
Gran Paradiso prints, Panama Wallcoverings, Arlanza weaves, Najasa wide-width Linens and Silks, Catalan, Portobello, Etoile, Conway and Brera II
AUTUMN / WINTER 2006
Sarafan Prints and Wallcoverings, Coromandel Wallcoverings, Anastasia, Monplaisir Weaves, Mezzola Repino, Indian Summer Archive Collection, William Yeoward Ranakpur Collection
The creation of Designers Guild Essentials division comprising hundreds of plain and semi-plain fabric and wallpaper collections in a broad colour palette
Tricia Guild's thirteenth book is published – 'Pattern'
Designers Guild: Oriental Garden prints and wallcoverings, Kibushi Weaves, Kashima
Designers Guild: Essentials: Shima, Hoxton, Rossano, Ribera, Ferrara Trevira CS Weaves, Kaya. Amalienborg Prints & Wallcoverings, Quarenghi weaves, Taillandier Silks, Kasimir Weaves, Mezzola/Mezzola Lusso Faux Suede, Brescia, Bamberg
Limited edition candles Peony and Limeflower, Capucheen and Guirlande.
The Paris showroom expands with a dedicated space for brands as well as Designers Guild collections.
The launch of the Milano Trevira CS weaves significantly expands the company’s contract offer.
The Festival and Hayward furniture models launched.
Tricia Guild's fourteenth book is published – 'Flowers'
The Homes & Gardens Classic Design Award - Lifetime Achievement is awarded to Tricia Guild
SPRING / SUMMER 2008
Florimund Prints and Wallcoverings, Racine Velvets, Correze Sheers, Roquelaire Silks, Arzino Taffetas, Tsuga Essentials (new Colourways), Satinato Essentials, Primrose Hill Prints and Wallpapers, Orsetti Trimmings, William Yeoward Delacroix Collection
AUTUMN / WINTER 2008
Arabella Prints and Wallcoverings, Monteverdi Velvets, Ariana Silks, Alisede wide-width Sheers, Ruggiero Plain Velvets, Chambord Silks, and Milano Trevira CS weaves which significantly expands the company's contract offerings
Giacosa candle launched.
The Royal Collection of fabrics and wallcoverings launches - produced and distributed worldwide on behalf of the British Royal Household and inspired by the Royal Palaces - copyrighted 'Her Majesty Queen Elizabeth II'
International launch events take place for The Royal Collection - held at the Queen's Gallery, Buckingham Palace and the Ambassador's residence at the British Embassy, Paris
The launch of the brand new UK website and online bed and bath shop – the full Designers Guild lifestyle is available to buy online within the U.K.
The new Munich Showroom opens in the heart of the city.
Collaboration with Laduree Paris with three specially designed DG boxes for their famous macaroons.
Tricia Guild is awarded the O.B.E from the Queen for 'Services to Interior Design'
Designers Guild is awarded 22nd place in the Sunday Times PricewaterhouseCoopers Profit Track 100, of Britain's fastest growing privately owned firms.
Designers Guild is awarded the Microsoft prize for best use of technology.
Designers Guild: Whitewell Prints and Wallcoverings, Tsuga Wallcoverings, Adelphi Silks, Maitland Weaves, Manhattan Prints, Rinzu, new Orsetti Trimmings, Bilbao and Bassano Essentials. William Yeoward Aurelie. Darly Prints and Wallpapers, Roumier Weaves, Valadier Silks, Quinto Weaves
Designers Guild Essentials: Cali, Cascina, Black and White Essentials and Carlu Wallpapers
Designers Guild FR: Santiago
The Royal Collection: Savigny
The second Royal Collection Fabrics and Wallpapers Collection - 'Savigny'.
The launch of a new FR collection 'Santiago'.
The launch of Designers Guild Inc to handle the bed, bath and accessory division in the U.S.A.
The new USA online store launches, offering the full range of Designers Guild bedlinen and home accessories online throughout the U.S.A.
New Furniture models launched - the Orbit and Domino.
New larger three wick candle 'Darly' is added to the Fragrant Home range.
Designers Guild is awarded a place for the second year running in the PricewaterhouseCoopers Profit track 100, for Britain's fastest growing privately owned firms.
Portier wallpaper is awarded Best Wallpaper by the UK Homes & Gardens Fabric Awards.
SPRING / SUMMER 2010
Designers Guild: Pavilion Prints, Nabucco Wallcoverings, Cassan Weaves, Nantucket Weaves, Barcelona Prints, Tiana Outdoor
Designers Guild Essentials: Brera Alta, Brera Lino, Kellas and Tiber. Nash Grasscloth Wallpapers, William Yeoward's Aranjasa
AUTUMN / WINTER 2008
Designers Guild: Zephirine Prints, Zephirine Wallcoverings, Bernardini Weaves, Trevelyan Silks, Cecilia Trevira
Designers Guild Essentials: Moray Essentials, Brenan Essentials, Arno Essentials, Nabucco Essentials, Royal Collection Fabrics and Wallpapers 'Campanula'
New Furniture Models launched at Maison et Objet in Paris: The Julep, Cosmopolitan, Gibson, Soho and Brooklyn.
The first Homestore outside of the King's Road opens on Marylebone High Street in April 2010
Tricia Guild's fifteenth book is published – 'A Certain Style'
Designers Guild is awarded the accolade 'Best British Brand' by Elle Decoration U.K.
Designers Guild is awarded for the second year running 'Best British Brand' by Readers of Elle Decoration, U.K
Designers Guild: Sofienberg Prints and Linneaus Wallcoverings, Borgholm Weaves, Trasimeno Weaves, Lauzon wide-width Sheers
Designers Guild Unlimited: Miami Prints, Deltona Weaves and Oxbridge Wallcoverings
Designers Guild Essentials: Brera Rigato, Allia, Salso, Piave and Mezzola (Relaunched with new Colourways)
Designers Guild Kids: Around the World
William Yeoward: Polperro
Christian Lacroix Maison: Arles
The iconic international luxury brand Christian Lacroix launches its first Collection for the Home under license to Designers Guild – 'Arles' Prints, Weaves and Accessories.
Launch of Howard Hodgkin Collection with four Designs and Accessories.
The Spin sofa and chair are added to Designers Guild's extensive furniture portfolio.
Designers Guild voted 'Best British Brand' for the second consecutive year by readers of Elle Decoration UK.
SPRING / SUMMER 2012
Designers Guild: Kimono Blossom Prints, Kasuri Wallcoverings, Perreau Weaves and Mazan wide-width Linens
Designers Guild Unlimited: Country Prints, Havana Prints, Brera Wallcoverings and Fleuve Taffetas
Designers Guild Essentials: Brera Quadretto, Tickings, Salerno and Aviano
William Yeoward: Exmere, Manton, new accessories.
Christian Lacroix Maison: Air de Paris, Accessories
The Royal Collection: accessories added to the range for Spring 2012, including a special cushion to commemorate the Jubilee of Queen Elizabeth II.
AUTUMN / WINTER 2012
Designers Guild: Pavonia Prints and Castellani Wallcoverings, Castellani Weaves, Moselle Weaves, Designers Guild Essentials: Torgiano, Chinon, Sicilia and Arizona
The Royal Collection: Elizabeth
Five new Furniture Models launched: Ellipse, Button, Stitch, Flute and Harper.
Designers Guild for the Table launches with a collection of contemporary tableware all uniquely designed by Tricia Guild.
Christian Lacroix 'Vuelta' design from the 'Arles' collection is awarded 'Best Fabric' at the Elle Decoration International Design Awards (EDIDAs)
SPRING / SUMMER 2013
Designers Guild: Seraphina Prints, Contarini Wallcoverings, Padua Weaves, Savine wide-width Linens and Canossa Trevira
Designers Guild Unlimited: Lavandou Prints
Designers Guild Essentials: Iona, Sloane & Cara
William Yeoward: Astasia Prints, Monsoreto Weaves, New accessories.
Christian Lacroix Maison: Carnets Andalous
AUTUMN / WINTER 2013
Designers Guild: Astrkahan Prints and Silks, Alexandria Wallpapers, Savine Wallcoverings, Zambetti Weaves, Zetani Taffetas
Designers Guild Essentials: Morvern, Bressia, Cassia, Mezzola Alta
The launch of Designers Guild's Blog
Designers Guild is on Social Media through Facebook, Twitter, Instagram and Pinterest.
Tricia Guild publishes her sixteenth book - 'Colour Deconstructed', in 9 languages.
The 'Savine' wallpaper design is awarded 'Best Wallpaper' by Homes & Gardens Fabric Awards, U.K.
SPRING / SUMMER 2014
Designers Guild: Kaori and Amlapura Prints, Savio Weaves, Moselle Vegetale Weaves, Surabaya Wallpapers, Saraille wide-width Linens
Designers Guild Essentials: Naturally V, Naturally VI, Brera Lino, Bolsena and Lucente FR
Christian Lacroix Maison: Belle Rives Fabrics, Wallpapers and Accessories
AUTUMN / WINTER 2014
Designers Guild: Madhuri Prints, Borati Weaves, Indupala Silks, Amaya wide-width Linens, Sukumala non-woven Wallpaper, Palasini Vinyl Wallpaper
Designers Guild Essentials: Mesilla, Kalahari, Ishida, Satinato II, FR Aquarelle
The Royal Collection: St James's
William Yeoward: Marlena, Alberesque, Library Fabric Collection, Accessories
A brand new 80,000 sq ft logistics and distribution warehouse opens in West London.
An upgraded and highly functional website is launched.
A new paint range is launched with a collection of 154 colours.
Designers Guild exhibits for the first time at Design Junction, London.
SPRING / SUMMER 2015
Designers Guild: Shanghai Garden Prints and Wallpapers, Aurelia Weaves and Mirafiori Silks
Designers Guild Essentials: Brera Rigato II, Manzoni, Tiber II
Christian Lacroix Maison: Nouvelles Mondes Prints, Weaves and Wallpapers, Atelier Carmargue
MID SEASON - APRIL 2015
Designers Guild: Orangerie II Prints, The Edit... Patterned Wallcoverings Volume I and The Edit... Plain and Textured Wallcoverings Volume I
AUTUMN / WINTER 2015
Designers Guild: Caprifoglio Prints and Wallpapers, Boratti Wallpapers, Pugin Weaves, Aalter, Portico Taffetas, Tweed FR Fabrics, Maggia Fabrics, Bilbao II Fabrics, Zaragoza Fabrics, Mavone Fabrics, Metallo Fabrics
The Royal Collection: Buckingham Fabrics and Wallpapers, Palace Damasks
William Yeoward: Indigo Blu Fabric
May 2015 - The launch of a dramatic new floral collection with Italian tile brand Bisazza featuring three romantic,
large scale designs adapted from Designers Guild's own hand painted floral patterns.
October 2015 - The DG online store launches in France
November 2015 - The first online furniture collection "The Bedroom Edit" is launched through the UK online shop.
SPRING / SUMMER 2016
Designers Guild: Couture Rose Prints and Marquisette Wallpapers, Marquisette Fabrics, Colonnade Fabrics and Greycloth Fabrics
Designers Guild Essentials: Canvas, Rothesay, Conway, Riveau, Cassano
Christian Lacroix Maison: Incroyables et Merveilleuses Fabrics and Wallpapers
AUTUMN / WINTER 2016
Designers Guild: Jardins Des Plantes Prints and Wallpapers, Parchment Wallpapers, Forsyth Fabrics, Majella Fabrics, Pavia Fabrics, Nevada Fabrics, Scala Fabrics, Trevellas fabric, Canzo Fabrics, Monza Fabrics
William Yeoward: Rufolo and Torca Fabrics
Opened a brand new showroom in the heart of the Paris Design District.
The launch of the online store in France.
The launch of the online store in Spain.
SPRING / SUMMER 2017
Designers Guild: Majolica Fabrics, Majolica Wallpaper, Murrine Fabrics, Palasari Outdoor Fabrics
Designers Guild Essentials: Brera Lino III, Matara, Mirissa, Ampara
Christian Lacroix Maison: Au Thèâtre Ce Soir Fabrics, Au Thèâtre Ce Soir Wallpaper
AUTUMN / WINTER 2017
Designers Guild: Tulipa Stellata Fabrics, Tulipa Stellata Wallpapers, Casablanca Fabrics, Casablanca Textured Wallpapers, Bellavista Fabrics, Berwick Fabrics
Designers Guild Essentials: Varese II, Tammaro, Sesia, Keswick, Mineral Weaves, Contract Essentials II
William Yeoward: Pellenport Fabrics, Larkin Fabrics, William Yeoward Philippine Wallpapers
Tricia Guild's seventeenth book is published – 'Paint Box'
The launch of the online store in Australia
Tricia Guild awared Lifetime Achievement Award from the Design Center of the Americas
SPRING / SUMMER 2018
Designers Guild: Giardino Segreto Fabrics, Carlotta Voiles & Taffetas, Chareau Fabrics, Savoie Fabrics, Mandora Wallpaper
Designers Guild Essentials: Trentino FR, Trentino Stretto, Vicenza, Madrid, Brera Moda, Kumana, Lauziere
Christian Lacroix Maison: Histoires Naturelles Fabrics, Histoires Naturelles Wallpaper
John Derian By Designers Guild: Picture Book Prints, Picture Book Papers
AUMTUMN / WINTER 2018
Designers Guild: Jaipur Rose Fabrics, Chandigarh Fabrics, Zardozi Wallpaper, Zardozi Fabrics
Designers Guild Essentials: Calozzo, Birkett, Melton Wools
William Yeoward: Delcia Fabrics, Library III Fabrics
A dedicated wallpaper and paint studio opens between our existing Homestore and Showroom on King's Road, merging the three spaces together.
The first John Derian for Designers Guild collection launches.
Giardino Segreto wallpaper design is awarded Best Wallpaper by Homes & Gardens Fabric Awards (UK)
SPRING / SUMMER 2019
Designers Guild: Veronese Fabrics, Palladio Fabrics, Palme Botanique Outdoor Fabrics, Fortezza FR Fabrics, Foscari Fresco Wallpaper
Designers Guild Essentials: Anshu, Valloire, Lisbon, Porto
Christian Lacroix Maison: Paradis Barbares Fabrics, Paradis Barbares Wallpaper
Ralph Lauren: Signature Artisan Loft Fabrics, Signature Islesboro Wallpaper
John Derian By Designers Guild: Picture Book II Fabrics
AUTUMN / WINTER 2019
Designers Guild: Le Poème De Fleurs Fabrics, Fitzrovia Fabrics, Scenes & Murals Wallpaper
Designers Guild Essentials: Matara II, Opera Easyclean, Canezza, Velluto
William Yeoward: Florian Fabrics
Tricia Guild's eighteenth book is published – 'In my View'
The Foscari Fresco wallpaper collection is awarded Elle Decoration Russia's Choice the Year 2019.
SPRING / SUMMER 2020
Designers Guild: Grandiflora Fabrics, Manipur Fabrics, Eriska Fabrics, Chinon Textured Wallpaper
Designers Guild Essentials: Tarazona, Corda, Chambery
Christian Lacroix Maison: L'odyssée Prints, Weaves & Wallpapers
Ralph Lauren: Signature St Jean Outdoor Fabrics
A capsule collection of paint 'Earth Tones' launches with 28 new shades
Out of the Blue: Fifty Years of Designers Guild exhibition opens at the Fashion and Textile Museum
Out of the Blue: Fifty Years of Designers Guild book launches
SPRING / SUMMER 2021
Designers Guild: Minakari Fabrics, Monserrate Fabrics, Moselle Lana Fabrics, Minakari Wallpapers.
Designers Guild Essentials: Oakworth, Cameri Arona, Chaviere
William Yeoward: Palenque Fabrics, Library IV Fabrics
Ralph Lauren: Trading Post II Fabrics